In business, smart advertisers know that economic downturns are when you INCREASE your advertising spending, not cut your advertising budget. Yes, it seems very counter-intuitive.
In business, when the world turns upside down, you amplify your message.
Why? People are looking for certainty, they are looking for confidence.
Companies that give it to them do well.
The amount of millionaires that emerged during the depression is astonishing.
Just something to think about.
How does this apply to today?
I appreciate the desire to hide under the blankets and watch Netflix until your legs atrophy. Really, I do. I've lost a bit of calf muscle in the past couple months, but only a bit. (Those French metros have more stairs than the Empire State Building).
Anyway, I'm moving still because I'm haunted by the knowledge that movement is exactly what is required during complete pessimism. It's like treating depression...you gotta get movin.'
Developing Your Public Self (A la Hannah Arendt)
It's actually exciting time. Most of us have been political has been by choice, that era has ended.
It's time to develop what Hannah Arendt called our "public selves." She says if we just focus on developing our "private selves" we may achieve independence (financial or emotional) but we never will have power, she said. Power comes when we develop a public voice.
So, develop your public self and then increase your advertising budget....
Sarah Federman, PhD
Enjoy these short blogs and videos designed to bring you a little cheer.
My other blog Language of Conflict addresses the importance of word choice and narration in conflict.
Finish and Flourish supports writers struggling to complete projects.